Contractors View Video
About the Instructor
Public Speaking: 10 Deadly Sins & Redemption
by Ken Bradford
THOU SHALT NOT
1. MESS UP FIRST IMPRESSIONS BY
Walking to the front like a condemned prisoner, where each step is a conclusion.
2. DATA DUMP
No one ever said, “It was a great presentation, but too short!”
Showing a text-burdened slide or referring to a wordy handout while speaking.
4. IGNORE THE AUDIENCE’S MOST MAJOR QUESTION
Remedy — They want to know: What’s in it for them? Tell them.
5. BURY YOUR POINT
Remedy — Use signal phrases like “What’s important here” or “This can’t be overemphasized” or “I’d like to conclude with this thought” to focus peoples’ attention on the most important parts of your message.
6. LACK EXAMPLES
If you’re missing examples — your audience could be missing the point.
7. MAKE POOR EYE CONTACT
We speak to people through our eyes. Eye contact is just as important when speaking to groups as it is one on one.
8. IGNORE YOUR AUDIENCE
Customers buy more.
9. MAKE REPETIOUS GESTURES
Monotonous gesturing is tortuous, like watching a band leader conduct a two-note song.
10. GO OVERTIME WITHOUT LISTENERS’ CONSENT
For every minute past the time allotted, subtract two points from audience morale. If they can’t trust you with their time, why should they trust you with anything else?
So go... speak... and hopefully sin no more.
Ken Bradford, author of Fearless & Persuasive Speaking, A Communication Guide For Leaders, facilitates a nationwide leadership program for non-profit trade associations. Members nominate participants to attend the annual speaking training. www.http://leaderscourse.com/Associations/ChapterBuilder.htm
|Home | Clients | Testimonials: Contractors | Course Description | Course Schedule | About the Instructor | Products | Articles | Contact Us|